Max
Martin is now tied with John Lennon and Paul McCartney for most number one
Billboard charting songs of all time. Max Martin, unbeknownst to throngs of
screaming fans, has defined popular music from the 90’s till now. His
accomplishments are too many to name. He wrote all the music, lyrics, and
melodies for all of Brittney Spears’s hits. He was responsible for both NSYNC
and The Backstreet Boys’ chart toppers. His most recent work has been a vehicle
for the likes of Katy Perry and Taylor Swift. The reason I bring up Britney,
NSYNC, and the Backstreet boys, though admittedly far past their pop primes, is
because their songs and business models mark the start of an era. It was the
beginning of an age when music stars transcended musicianship. It was the first
time songwriting, behind the scenes, for an artist or band really came into
existence. Don’t get me wrong; there have always been famous musicians who
didn’t write their own stuff. Take Elton John for example. He has never written
a lyric in his life, but he writes all his music and melodies. His partner Bernie Taupin, who you’ve all probably never heard of, has written the
lyrics and concepts to every famous Elton John song ever. Musical history is
rife with songwriting teams. But the 90s marked the beginning of an era where
labels would build artists from the ground up. A strong voice, look, talent,
and cultural background replaced songwriting talent as the major selling points
of musical acts. Songwriting could be outsourced, very successfully I might
add. In fact, it was a goldmine. And Max Martin might be the largest prize.
If you have a couple of minutes, Google
some of the people on the list and see what songs they’ve written. You might be
very surprised. Google the credits to one of your favorite songs and I wouldn’t
be surprised if one of the names below came up as a co-writer. In my opinion, despite their distinct
lack of notoriety, these people are the true artists. There is nobility in
their “ghost” like dedication to a beloved craft. They might not have the look
or the voice we know. But they are the ones creating the songs that we all love.
And also maybe hate.
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